Guest Post: Dear Recruiters – Help Me, Help You! (by Mark Campanale)

I love LinkedIn. There are so many powerful tools in this one community that can help you meet new people, reconnect with business contacts, and get questions answered by people you’ve never met who are willing to help you, even earn new business and find a job.

What LinkedIn is not for is – unsolicited spamming. I’ll explain:

Earlier this month, I put myself back on the job market.  I changed my contact settings to include ‘interested in career opportunities’.  My friends and connections were more than happy to help me in my search and gave me some fantastic referrals.  However, this also opened the door for phone calls like this:

Recruiter:“HI Mark! Your resume just came across my desk, and I have the perfect opportunity for you.”

q
 
Me: “I’m sorry, I didn’t catch your name and who you are with.”

Recruiter: “This is (doesn’t matter) and I’m from So-and-So Recruitment.”

Me: “Hmm. I didn’t send your firm a resume.  Can you tell me how you found it?”

Recruiter: “I saw your status on LinkedIn that you were looking and we have lots of jobs that you may be interested in.”

The biggest issue here is that the job(s) this person was calling me for had nothing to do with my experience.  My profile clearly defines me as a social media and marketing professional and NOT someone interested in entry-level insurance sales with no experience necessary.  This particular recruiter could have benefited if they had tried to get to know me by:

  • Viewing my profile for ‘fit’
  • Seeing if we had any contacts in common, and asked for a referral
  • Sending me an InMail with an introduction to warm up their cold call

And even if I wasn’t a fit, maybe I know someone who is!  LinkedIn is about building solid, professional relationships. As of this posting, I have 496 connections which equal approximately 6.5 million professionals in my network. I am far more inclined to take an appointment when someone is referred by one of my trusted contacts. It happens all the time – it’s why LinkedIn is so powerful and has been around for so long because it PRODUCES ROI!

There are some AMAZING recruiters on the web (Tim Walsh, David Graziano) who truly get that personal branding and positioning yourself as a trusted advisor are the best ways to earn business.

The take away is, don’t lurk; don’t think the answer to somebody’s question is your services. Find a way to connect with prospects through your contacts. You’ll earn more than new business; you’ll earn trust, which, in business, is the most valuable tool you can use.

This is my profile: http://www.linkedin.com/in/markcampanale

Feel free to see whom we have in common or who you may know that can introduce us. I’m always willing to help other’s succeed in business.

Your comments are greatly appreciated.

This guest blog is from Mark Campanale of the Ultimate Customer Experience blog

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