4 Ways to Use Your Annual Review to Build Your Brand

At this time of year, many companies are undergoing their annual performance review processes. While the value of performance reviews, as we’ve come to know them, can be debated, a review presents the perfect opportunity for you to enhance your brand with your boss, and with the company.

Dress Up – I used to manage someone who always dressed up for his performance reviews.  At first I thought it was funny, and said to him “you don’t need to dress up for this!”  He replied that he really valued his review and felt it was a good time to put his best foot forward. Dressing up is a great way to show your boss that you take the meeting seriously and value the time.

Be Open to Feedback – Go in to your review expecting that your boss has some constructive feedback for you. Don’t be defensive and start making excuses for things you need to work on. Even if you don’t agree, it won’t do your reputation any good to get into a debate.

Share Your Goals – Your annual review is a perfect opportunity for you to think and talk bigger picture. Let your boss know how you would like to grow over the next year. Maybe there are special projects you’d like to get involved with, take this chance to show your boss that you’re thinking about the future and how you can make a bigger impact at the company.

Give Thanks – Show appreciation to your boss for taking the time to have this kind of meeting with you.  Good bosses put a lot of effort into reviews – writing comments, ratings, and preparing for the conversation. Giving thanks will show your boss that you value their opinion and appreciate their time.

In the fast-paced world at which we all move, the opportunity to have a dedicated discussion with our boss about our own performance is rare. Take advantage of this opportunity, put your best foot forward and build that brand of yours!

What other ideas do readers have to improve their brand during their performance review?

This post originally appeared on the Personal Branding Blog

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About MikeSpinale
I am creative and passionate Human Resources professional with a for talent management, business partnership, and executive and managerial advising. Expertise in recruitment and talent acquisition, performance management, employee engagement and relations, compliance, and managerial coaching. I am a certified Professional in Human Resources (PHR). I'm a people and business partner, an employment brand ambassador, and a career advisor. I am an advocate of HR 2.0 - it's not about the personnel files - it's about bringing on the best talent, ensuring they're in the right seat, and keeping them motivated and growing in their careers. It's not about being the HR police - it's about giving managers the tools they need to effectively lead their teams to greater success. I love to travel, listening to NPR, political banter, social media, foreign languages, and the city of Boston.

One Response to 4 Ways to Use Your Annual Review to Build Your Brand

  1. Alex Hagan says:

    Also, start keeping notes of your achievements so next year, it’s easier to remember and refer to them!

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